Authors Note: This is a post designed to promote discussion. It represents the author's opinion only.
In the 1956 book "When prophecy fails" (Leon Festinger et al), Festinger outlined his theory of cognitive dissonance. I do not intend to discuss the full book here, but I recommend looking at the reference and if possible reading it in full, the Kindle download is less than $1. Some of the references below are directly from the Wikipedia page-they tally with the book.